Suddenly like a spring breeze, the big model ‘light of domestic production’ DeepSeek ‘all the way to flowers’, all walks of life have announced access to DeepSeek. in the automotive industry, according to incomplete statistics, more than a dozen car companies announced that DeepSeek ‘on board’, including Geely, Lantu, Zhiji, Great Wall, Guangzhou Automobile, Chery and so on. ‘In the automotive industry, according to complete statistics, more than a dozen car companies have announced DeepSeek, including Geely, Lantu, ZhiGi, Great Wall, Guangzhou Automobile, Chery and so on.

What's more, with the AI boom set off by DeepSeek, the automotive intelligence ‘progress bar’ was steeply opened to multiply the speed, once only high-end models equipped with high-level intelligent driving functions to accelerate the penetration of low-end models.

This time, BYD is the one who ‘set the table’ again. 10 February, BYD announced that all models will be equipped with high-level ‘God's Eye’ intelligent driving system, the first batch of 21 models has entered the market preparation period, of which 100,000 to 200,000 yuan models will be equipped with all standard! The first 21 models have entered the pre-launch stage, of which all models in the 100,000-200,000 RMB class will be equipped with the ‘God's Eye’ intelligent driving system as standard, and most of the models below 100,000 RMB will also be equipped with the intelligent driving system, including a model priced at 69,800 RMB. In the words of BYD Chairman and President Wang Chuanfu, BYD will open the ‘era of intelligent driving for all’.

The year 2024 has just been called the ‘Year of Automotive Intelligence’ by the industry, and many consumers are still surprised by the sinking of such elementary intelligent functions as ‘mobile phone car key’ and ‘remote control of car air-conditioning’ into 100,000 yuan models. To the 100,000 yuan class models to surprise, and the snake year a year, high-level intelligent driving ‘on the car’ 70,000 yuan class models is unexpected.

Previously, equipped with high-level intelligent driving models concentrated in the price range of more than 200,000 yuan, the industry has the view that the important reason for the low penetration of high-level intelligent driving is the high cost, not only the high cost of system components, and due to the lack of scale effect, it is difficult to dilute the cost of the short term.

From this point of view, BYD ‘lifted the table’ both unexpected and reasonable. As 2024 China's auto market sales champion, China's market sales champion of a single brand, the global new energy vehicle market sales champion of the ‘triple crown’, BYD's advantage is precisely its huge scale.

In Wang Chuanfu's view, in the next 2 to 3 years, high-level intelligent driving will become as essential as seat belts, airbags, configuration, by that time, no high-level intelligent driving car will be unthinkable.

What is said is not false. In the field of automotive intelligence, AI technology brings disruptive changes. Industry experts believe that AI will not only bring the user experience ‘upgrading revolution’, bring the depth of personalised service penetration, but also in the automatic driving technology, through access to AI can achieve ‘efficiency leap’, accelerate the training of automatic driving algorithms, shorten the automatic driving development cycle. The development cycle of automatic driving can be shortened. Especially when DeepSeek is launched, its low-cost large model training strategy is expected to reduce the arithmetic demand for training and vehicle end, accelerating the landing of high-level intelligent driving. This will also bring changes in the market competition situation, in the ‘second half’ of the automotive industry change - intelligent competition, traditional car companies are expected to quickly make up for the short board of intelligence, narrowing the gap of intelligence with the new forces of car companies, so that the ‘late starter, first mover’. The ‘late to arrive first’ has become possible.

As Zhang Yongwei, vice president and secretary-general of China Electric Vehicle Association, said, automotive intelligence is entering a comprehensive accelerated popularity stage. Whether it is the changes in the industry, the changes in the enterprise's own competition and development mode, or the market side of the consumer's decision to buy a car, as well as the changes in the attitude towards AI technology, it has been fully illustrated that the AI-led intelligent competitiveness has become the new development of the automotive industry and the enterprise's new development heights and strategic pivot.

From a global perspective, another ‘lead’ in the automotive intelligence track is by no means the work of China's automotive industry, but based on the huge advantages of China's industrial chain supply chain, based on China's construction of the world's most complete industrial categories on top of the scientific and technological innovation system. It is no exaggeration to say that, in the process of the global auto industry's mega-transformation, China's auto industry has seized the opportunity of transformation, and has also given birth to a strong competitiveness of the auto industry.

Source: Economic Daily News