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Norway has the highest EV penetration rate in the world, with Chinese brands accounting for 8.8 percent of the total
The Norwegian new car sales market in 2024 once again witnessed strong growth in electric vehicles, according to data recently released by the Norwegian Road Federation (OFV). Of the 128,000 new cars sold in the year, more than 114,000 were electric cars, accounting for 88.9%, just one step away from realizing Norway's 2025 goal of selling only electric cars.As early as 2016, Norway's four main political parties reached a consensus on a plan to ban the sale of fuel vehicles from 2025. The decision was met with skepticism due to its status as an oil and gas exporter, and the goal was considered too aggressive. However, now that Norway has become the country with the highest EV penetration rate in the world, the shift has been remarkable.In terms of EV brands, Tesla, Volkswagen and Toyota are the most popular in the Norwegian market. Notably, Chinese brands of EVs have reached 8.8% of new car sales in Norway, an increase of 4.7 percentage points from 2021. Chinese automakers such as BYD, Xiaopeng and MG have performed well in the Norwegian market, all ranking in the top 15 of the sales chart. Among them, BYD and Xiaopeng both doubled their sales in 2024, reaching 2,669 and 1,962 units respectively.The success of Chinese EVs in the Norwegian market is due to their advanced intelligent technology and price advantage. In addition, Norway has not joined the European Union, and the political environment is more friendly to Chinese car companies, which also provides favorable conditions for the development of Chinese brands in the region. In a recent competition organized by authoritative Norwegian media, Xiaopeng G9 won the first place in the “Norwegian People's Favorite Car of 2024”, and Azera EL6 also ranked fifth, which further proves the popularity of Chinese electric cars in the Norwegian market.The popularity of electric cars in Norway is closely linked to the government's policy. Norway levies high taxes on gasoline and diesel vehicles, including CO2 tax and road use tax, which significantly increases the cost of using fuel vehicles. At the same time, Norway's exemption from import taxes and value-added tax on electric vehicles has a history of more than 20 years, car owners can also enjoy free parking, road toll concessions and other rights and interests. These policies have created favorable conditions for the popularity of electric vehicles in Norway.Although one-third of Norway's territory is located in the Arctic Circle, cold weather will pose a challenge to the popularization of electric vehicles, but the major car companies see Norway as a new model and new technology “test bed”. If electric cars work well in a place as cold as Norway, they will work even better in other places with better weather conditions. Therefore, Norway's cold weather has not become an obstacle to the popularization of electric vehicles, but rather promote the continuous progress of electric vehicle technology.In addition, the Norwegian government has put a lot of effort into improving domestic EV charging facilities. As of July 2024, Norway has about 3,500 charging stations and more than 25,000 charging piles. In Norway, the main road every 50 kilometers with a fast charging station, fast charging pile ownership in the world's leading level. This provides a strong guarantee for the popularization of electric vehicles in Norway.With the rapid development of the Norwegian electric car market, Norway is likely to be 10 years ahead of the European Union to complete the plan to stop selling CO2 emitting cars by 2035. This achievement not only demonstrates Norway's determination and action in energy transition, but also provides useful reference and inspiration for other countries around the world.In addition, China has introduced a unilateral visa-free policy for Norway on a trial basis. This policy will greatly facilitate Norwegian sightseeing and business trips to China, and promote economic and trade cooperation between the two countries. With the continuous development of Sino-Norwegian relations, more opportunities and possibilities for cooperation in areas such as electric vehicles will also come.Synthesized from Beijing Daily Client
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2 days ago Industry trends
1
32 Million Units! China's Auto Market Sales to Continue to Grow in 2025
Zhang Yongwei, vice president and secretary general of China Association of 100 Electric Vehicles (CAEV), recently revealed at a media conference that China's auto market is expected to reach about 32 million units in 2025 and maintain a growth rate of 3%. This forecast shows that China's auto market has entered a relatively stable but continuous growth stage of development.Zhang Yongwei said that China's electric vehicle market will maintain strong growth momentum in the coming years. Optimistic estimates suggest that new energy vehicle sales will reach about 16.5 million units (including exports) in 2025, with a year-on-year growth rate of about 30 percent. Among them, the domestic market is expected to reach 15 million units, and the penetration rate of new energy vehicles will reach about 55%, marking a relatively high-quality development stage for China's auto market.Within the new energy vehicle market, the electrification of passenger cars has entered a normalized development, while commercial vehicles have entered a period of rapid climb. It is predicted that domestic sales of new energy commercial vehicles will exceed 900,000 units in 2025, with a year-on-year growth rate of up to 80%. This trend shows that the new energy vehicle market is expanding and gradually penetrating into more market segments.In addition to the new energy trend, automotive industry intelligence has also become an important direction for future development. Zhang Yongwei observed that the automotive industry's intelligence has entered a period of full acceleration, and that high-level intelligent technologies are rapidly entering the market of medium- and low-priced models, i.e., the mainstream market segment of RMB 100,000 to 200,000 yuan. This will enable more consumers to enjoy the convenience and comfort brought by intelligence.In addition, the advancement of intelligence in the automotive industry will also bring about an aggregated spillover effect. Intelligent automobile technology can be further applied to the low-altitude field and robotics industry, promoting the accelerated landing and amplification of new quality productivity. This will bring new growth points for the automotive industry and promote the transformation and upgrading of the entire industrial chain.China's electric vehicle market will maintain steady growth in the coming years, with a significant trend towards new energy and intelligence. With the continuous progress of technology and market expansion, China's auto industry will usher in a broader development prospect.Synthesized from China News Network
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10 days ago Industry trends
8
Intelligent Chassis: A New Engine of Change for the Automotive Industry
In today's booming automotive industry, intelligent chassis technology is becoming the focus of attention in the industry, leading automobiles to move forward in the direction of greater safety, efficiency and intelligence. Intelligent chassis technology is not only the key support for the development of automotive intelligence and electrification, but also the core driving force to reshape the pattern of the auto parts industry and meet the growing demand of consumers for intelligence. As many automobile enterprises and suppliers have laid out the field of intelligent chassis, an innovation competition around chassis technology has begun, and its development trend will have a profound impact on the future direction of the automobile industry.The blossoming of intelligent chassis technology of automobile enterprisesLei Jun, founder of Xiaomi Group, released the intelligent chassis pre-research technology of Xiaomi Automobile, covering four core technologies: all-active suspension, super 4-motor system, 48V wire-controlled braking and 48V wire-controlled steering. The unveiling of these technologies demonstrates Xiaomi's forward-looking layout in the field of intelligent chassis, laying a solid foundation for high-performance and intelligent driving experience in future cars.JAC Group's full-area wire control intelligent chassis is based on the ICDC intelligent chassis dynamic control module as the core, using XYZ co-control technology, and realizing all-around precise control of vehicle movement through vehicle sensor synergy. This technology has significant advantages in enhancing vehicle maneuverability and safety, bringing drivers a more stable and comfortable travel experience.The Spirit Lizard Digital Chassis, which is standard on all SAIC ZhiJi L6 vehicles, integrates intelligent four-wheel steering, intelligent electronically-controlled shock absorbers and other multi-system control modules, and with the help of a centralized control algorithm, it achieves a significant increase in the vehicle's response speed and handling precision. The application of this technology makes the ZhiJi L6 unique in terms of driving performance and meets the expectations of consumers for high-end intelligent vehicles.The AI digital chassis demonstrated by Geely is expected to be applied in 2025, which utilizes a unified intelligent algorithm control system to realize a variety of difficult actions such as unmanned automatic high-speed drifting, four-wheel steering, etc., with an extremely fast response speed. This breakthrough in chassis technology will win Geely a competitive advantage in the field of automated and high-performance driving and enhance the brand image.BYD's Cloud Chariot technology includes a variety of active body control technologies, ranging from the Cloud Chariot - C to the Cloud Chariot - X in different systems, comprehensively covering all types of vehicles. This technology not only improves the comfort and handling of the vehicle, but also demonstrates BYD's strong strength in chassis technology research and development, providing customized chassis solutions for different classes of vehicles.The Gimbal Intelligent Chassis 2.0 released at Chery's Global Innovation Conference has realized upgrades in several key technologies. The application of ultra-large bandwidth steer-by-wire technology and rear-wheel active steering technology enables the vehicle to excel in steering performance and stability, adding new weight to Chery's product competitiveness.Intelligent technology innovation: the cornerstone to support the development of intelligent chassisIn the development of intelligent chassis, the trend of domestic substitution is becoming more and more obvious. In the field of drive-by-wire, EHB's One Box program has been rising in market share by virtue of its cost advantage, and domestic suppliers have accelerated the substitution of foreign capital; the air suspension system has gradually penetrated into the mid-range market, and the dominant position of independent suppliers has been strengthened; and in the field of steering-by-wire, the development capability of the whole industry chain of domestic suppliers has been improved, promoting “domestic substitution”. This series of changes not only reduces the dependence of domestic automobile enterprises on the international supply chain, but also promotes the upgrading of the domestic auto parts industry.Automobile chassis integration has become an important development direction. Time Intelligence's CIIC integrated intelligent chassis realizes decoupling of upper and lower bodies, highly integrates batteries, electric drives, etc., and improves the ability of autonomous driving and design freedom. Zero One Automobile and E-Cart are also actively laying out in the field of intelligent chassis for commercial vehicles, such as E-Cart's “Walker Architecture” which realizes the rapid switching of scene applications, and Zero One Automobile's water droplet redundancy wire-control chassis system, which is outstanding in terms of performance and fault detection. Chassis integration has brought more efficient production modes and more flexible design options to the automotive industry.Current Situation and Challenges of Intelligent Chassis IndustryCurrently, the intelligent chassis industry is in the 2.0 stage, and some medium- and high-end models have been equipped with relevant systems as standard. 2026 will step into the 3.0 stage, opening up the era of AI-defined chassis. In this development process, the cooperative control ability of intelligent chassis is increasing, and the perception technology is also progressing.However, the development of intelligent chassis faces many challenges. Uneven development of parts and components technology, such as commercial vehicle braking technology and regulations to promote the development of fast, wire control steering technology due to regulations and cost constraints; vehicle enterprises, suppliers and algorithm companies, insufficient resource integration, resulting in redundant functions repeated development; intelligent chassis development is difficult, long cycle, and high requirements for supply chain management. These challenges need to be solved by the joint efforts of all parties in the industry.The policies of the Ministry of Industry and Information Technology and other departments point out the direction for the development of intelligent chassis, focusing on the key wire control chassis system to improve reliability. At the same time, the intelligent chassis in the vehicle handling and sports safety enhancement has become an important development breakthrough, and the deep integration with the smart driving will usher in a major technological breakthrough, the maturity of the EMB technology and mass production applications are also highly anticipated.Intelligent chassis enterprises need to take into account performance, cost and scale production. The wire-controlled chassis will usher in more scenarios to the ground, and will develop in the direction of higher automation in the future, and the key subsystem technology will continue to be iterative. The industry should increase R&D investment, cultivate professionals and optimize supply chain management to meet the challenges in development and promote the continued leading development of intelligent chassis technology.Information integrated to China Automotive News
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17 days ago Industry trends
9
Breaking 30 million units again! China's automotive industry delivers promising results
As 2024 draws to a close, China's auto industry is once again showing strong growth momentum. The China Association of Automobile Manufacturers (CAAM) expects that automobile production and sales are expected to exceed the 30 million mark again this year, signaling that China's automobile market remains vigorous after years of adjustment.Against this backdrop, the new energy passenger car market has become the biggest bright spot. The Passenger Vehicle Market Information Association predicts that this year's passenger vehicle retail growth will reach 5.8% to 6%, a growth rate that exceeds last year's, with sales of new energy passenger vehicles expected to reach 11 million units. Since July this year, the penetration rate of new energy passenger cars in the retail market has exceeded 50% for five consecutive months, marking that new energy vehicles have become the mainstream choice in the market.The rapid growth of the new energy market has not only changed the competitive landscape of the domestic auto market, but also promoted the transformation and change of traditional car companies. In the era of fuel cars proudly “king”, such as SAIC Group, due to the new energy transition pace is slow, has been the new energy newcomer BYD beyond. BYD with its strong new energy technology strength and keen market insight, sales continue to climb, has been two consecutive months of monthly sales of more than 500,000 units, set a new sales record for domestic car companies, and is expected to be crowned the annual domestic auto sales champion.At the same time, the new forces battlefield has experienced a new round of elimination and integration. The initial generation of new domestic car-making forces, represented by Xiaopeng, Azure and Nezha, are facing more intense market competition on the 10th anniversary of their founding. The entry of new forces such as Xiaomi and Hongmeng Zhixing has made the market competition more and more heated. In the fierce competition, some new forces brands such as Gaohe Auto and Jieyue Auto have or will soon withdraw from the market, while brands such as Ideal Auto and Hongmeng Zhixing have maintained better sales momentum and become the leaders of the new forces market.In terms of price wars, this year's car market has shown a trend of normalization. Compared with last year's irrational price war in some areas relying on subsidies, this year's price war relies more on the overall supply chain cost decline, gradually moving towards rationality. BYD launched two new plug-in hybrid models at the beginning of the year, which significantly lowered the starting price to more than 70,000 yuan, further squeezing the fuel car market. Since then, more car companies to join the price war, including BBA and other luxury car companies also once in the price war repeatedly horizontal jump. However, with the addition of policies and the gradual maturation of the market in the fourth quarter, the pressure of the price war has eased.In terms of intelligentization, the focus of the second half of the new energy competition gradually appeared. Tesla launched intelligent driving “end-to-end” technology route, Peng, ideal, azure, Huawei, BYD and many other companies have to speed up this new field of technology research and development. Traditional automakers such as Guangzhou Automobile Works and Shanghai Automobile Works are also rumored to be cooperating with Huawei to accelerate intelligent transformation. With the possible entry of Tesla FSD into China, the industry predicts that next year, car companies will engage in a more intense competition in the intelligent driving end.Looking ahead, China's auto market still maintains strong growth potential. The China Association of Automobile Manufacturers (CAAM) predicts that auto production and sales will continue to run at a high level next year, and calls for the continuation and early introduction of policies to promote auto consumption. Meanwhile, as the year-on-year growth rate of new energy vehicle sales continues to outperform the broader market, it is expected that the cumulative retail sales of new energy vehicles will overtake that of fuel vehicles in 2025, which will be realized in the second quarter at the latest. Under this trend, hybrid models will usher in greater development opportunities and become an important growth point for the market.In conclusion, China's auto industry in 2024 has realized a leap from quantitative to qualitative change under the leadership of new energy. In the future, with the continuous progress of technology and the growing maturity of the market, China's auto industry will usher in a broader development prospect.Content synthesized and organized by Beijing Daily
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24 days ago Industry trends
12
Has exceeded last year! This important data from Ningbo is out!
According to Ningbo Customs statistics, from January to November, Ningbo City, the total import and export value of 1.29 trillion yuan, year-on-year (the same below) an increase of 10.1%, the scale of imports and exports exceeded last year's full year, and continue to maintain the national ranking of the city's foreign trade in the 5th place. Among them, exports of 860.31 billion yuan, an increase of 12.5%; imports of 431.88 billion yuan, an increase of 5.6%.The top three trading partners have achieved double-digit growth, the United States, the European Union, ASEAN import and export 221.23 billion yuan, 218.84 billion yuan, 173.02 billion yuan, an increase of 13%, 10.8%, 19.7%; to Latin America, Africa import and export 118.92 billion yuan, 65.77 billion yuan, an increase of 7.1%, 19.2%; to the construction of the “Belt and Road”. The import and export to and from the countries of “One Belt, One Road” amounted to 571.74 billion yuan, an increase of 9.7%; the import and export to and from Central and Eastern European countries amounted to 51.94 billion yuan, an increase of 12.3%.As one of the traditional advantageous industries in Ningbo, the export value of auto parts and accessories has also realized significant growth. 28.71 billion yuan of auto parts and accessories were exported from January to November, an increase of 14.2% year-on-year. This data not only highlights the important position of auto parts industry in Ningbo's foreign trade, but also indicates that the competitiveness of the industry in the global market is constantly improving.Foreign trade data continue to pick up, auto parts industry how to solidify the advantages of the traditional industry on the basis of further expansion of overseas markets, to achieve the globalization of the layout, has become the focus of attention of the current industry.Today, Ningbo auto parts industry has formed a complete industrial system, with nearly 1,000 foreign trade companies mainly exporting to the automotive aftermarket, serving tens of thousands of auto parts and aftermarket product manufacturers; Ningbo cross-border e-commerce pilot zone has been assessed as the country's first gear, leading for three consecutive years, gathering more than 20,000 enterprises, accelerating the pace of automotive parts industry, “out to sea! “The pace of the auto parts industry to speed up the pace of the soil planted.In the last month just concluded CAPAFAIR 2024 Ningbo International Auto Parts and Aftermarket Fair, 1,950 auto parts enterprises with products debut, attracted 24,759 buyers from 40 countries and regions around the world, of which importers and exporters, overseas purchasing office, cross-border e-commerce, such as foreign trade buyers of professional buyers amounted to 6,240 people.“Ningbo's mature foreign trade system and rich experience provide a model for national auto parts enterprises to learn from. Ningbo has established a wide range of international economic and trade contacts and cooperation networks during its long history of foreign trade development, and we hope to take advantage of the platform and resources of the Ningbo International Auto Parts Fair to better understand the dynamics and demands of the international market, optimize product design, and formulate effective market expansion strategies.” The exhibitor from Xingtai said.“Ningbo Cross-border E-commerce Comprehensive Pilot Zone is in a leading position in the country, gathering many cross-border e-commerce enterprises and platforms. These platforms not only provide auto parts companies with a window to showcase their products, but also provide them with market data and consumer feedback through big data analysis to develop personalized marketing strategies and pinpoint their target customer groups.” Mr. Zhou, a cross-border e-commerce buyer, said, “With the help of cross-border e-commerce, auto parts enterprises are able to reach global consumers more efficiently, realize rapid transactions in small quantities and multiple batches, and lower the threshold for entering the international market. Enterprises should make full use of this platform to enhance brand awareness and expand overseas market share.”A number of exhibitors at CAPAFAIR 2024 Ningbo said that they have already enhanced their position in the global supply chain by establishing overseas R&D centers or cooperating with internationally renowned car companies and parts suppliers to jointly develop new technologies and products. Meanwhile, many enterprises have enhanced their brand awareness and influence in the international market by participating in international exhibitions, setting up overseas warehouses and optimizing after-sales service networks.Ms. Zhu, a buyer representative of the Overseas Procurement Office, believes, “Domestic auto parts enterprises should strengthen the docking with the international market, understand the global industry dynamics, and actively participate in international exhibitions like CAPAFAIR to expand overseas sales channels.”As foreign trade data continues to pick up, the auto parts industry is showing strong resilience and vitality in its globalization layout, actively exploring market strategies and finding new growth points through innovation-driven, quality-enhancing, market-diversifying and cross-border e-commerce empowerment.As an international exhibition brand for auto parts and aftermarket, CAPAFAIR is committed to building a professional trade and communication platform for global auto parts manufacturers and buyers. CAPAFAIR Hangzhou 2025 and CAPAFAIR Ningbo 2025 will be held at Hangzhou Grand Convention & Exhibition Center and Ningbo International Convention & Exhibition Center on April 21-23, 2025 and August 13-15, 2025 respectively, which will continue to play the role of a bridge linking the domestic and overseas markets and provide a broader stage for the globalization and layout of automotive parts and accessory enterprises. It will continue to play its role as a “bridge” linking domestic and overseas markets, providing a broader stage for auto parts enterprises' globalization.
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1 months ago Industry trends
17
Adding 10,000! BYD to double jobs at Brazil plant
The Brazilian government has issued a circular announcing that the country's president, Luiz Inácio Lula da Silva, received BYD's executive vice president and CEO of the Americas, Li Ke, at the Planalto Palace for a briefing on BYD's plans to produce the first electric vehicles in Brazil by March 2025.In short, BYD plans to create 10,000 direct jobs at the new Brazilian plant between January and August 2025 and 20,000 by the end of 2026, with 2,000 more expected in January, 3,000 in May and 5,000 in August.Li Ke said, ‘This will be the largest and most advanced electric vehicle production plant outside of China, with capacity expected to reach 150,000 vehicles by the end of 2025 and 300,000 by the end of 2026, mainly for the Brazilian and South American markets.’Li Ke, who has reportedly just returned from the renovation site of the Camazari plant in Bahia, confirmed that she has honoured a previous promise made to President Lula to produce the company's first hybrid system in Brazil, a project that was completed by 110 engineers from China and Brazil. She also revealed that BYD is in the process of setting up a large technology research centre in Bahia.BYD's new energy vehicle sales reached 506,804 units in November, up 67.86 per cent year-on-year, with overseas sales of new energy passenger cars totalling 30,977 units, of which 28,141 were exported.Source: IT Home
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1 months ago Industry trends
11
Valeo CEO Sounds Alarm:" Europe Must Embrace U.S.-Style Tactics to Take on China"
Christophe Perillat, chief executive of French auto parts supplier Valeo, issued a stern warning to European leaders about the threat of competition from China and urged the EU to create a level playing field for its auto industry, according to foreign media reports.Christophe Perillat; Image credit: ValeoChristophe Perillat: ‘Since January 2020, Europe's competitiveness vis-à-vis China has declined by 25 per cent due to higher energy prices, which in turn have led to higher wages and increased inflation. The European automotive industry therefore needs equal conditions to be sustainable. But I am not pitting Europe against China, but rather ensuring that the competitiveness gap between Europe and China does not widen further.’Meanwhile, Christophe Perillat called for a European policy similar to the US Inflation Reduction Act, which would require foreign companies entering the European market to achieve a minimum level of indigenous value creation, in the US this threshold is currently 75 per cent.Christophe Perillat warned that if Europe does not act, foreign firms will have a serious impact on the European car industry. ‘If we do nothing, there will be more auto parts shipped directly from China to Europe, whereas about 80 per cent of the value of today's cars is created by auto parts suppliers, and this poses a major risk.’Christophe Perillat said that if Europe does not act, European production facilities may be relocated and more European companies will be forced to move their operations to countries with better conditions. If this is coupled with the pressures of the electrification transition and increased competition, the less competitive firms in the automotive sector may collapse, he added. ‘If companies are hit by two waves of shocks at the same time and are not prepared for them, the results could be catastrophic.’Christophe Perillat noted that his concerns are not just for Valeo, but for the entire European automotive industry. ‘I am sure that Valeo is well prepared for the upcoming challenges, but I am very worried about the future of the entire European automotive industry.’Christophe Perillat said that in order to maintain Europe's industrial and economic strength, Europe must take steps to safeguard jobs, maintain supply chains and ensure technological competence. ‘This is not only to keep European factories running, but also to ensure the long-term prosperity of the European region.’Christophe Perillat's comments highlight the growing challenges Europe faces in competing with global automakers, and the urgency of overcoming them.Declaration: This article comes from the Gasgoo news.If copyright issues are involved, please contact us to delete.
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1 months ago Industry trends
29
Vigilance! Central European auto industry could be hit hard if US taxes Germany
Recently, Andras Savos, president of the German-Hungarian Chamber of Commerce and Industry, reportedly said that the outcome of the U.S. presidential election poses new risks for Europe's largest economy, Germany, whose economic stagnation has already affected the prospects for recovery in the export-dependent Central European region.source:CCTV NewsHungary will be affected exponentially by its trade links with Germany if the next US president, Donald Trump, makes good on his promise to impose tariffs on imports from Europe, Andras Savos said.Japanese brokerage Nomura predicts that Germany could be more vulnerable to US import tariffs than other eurozone members, which would have a knock-on effect on Central Europe given its close trade links with the country. Central Europe and Germany's trade links in the automotive sector is particularly close, the Central European region sold to Germany's automotive and automotive parts and components products accounted for 20 per cent to 30 per cent of the total exports of China and Europe.Economists at the International Group of the Netherlands (ING) said that although Central Europe has relatively few direct links with the US, it is fully exposed to the impact of the US trade policy reform programme.ING said the main risks for Central Europe come from trade links with Germany and concerns about the automotive sector, which seem to be the worst possible combination from a future perspective. ‘We believe that market expectations for economic recovery in Central and Eastern Europe next year are overly optimistic and that these regions may see a downward trend in their economies next year.’Eurostat data show that in 2023, Germany's car exports to the United States will be worth €23.41bn, while Poland, Romania, the Czech Republic, Slovakia and Hungary will export €18.92bn to Germany.However, Eurostat and the United Nations Conference on Trade and Development could not provide details of the share of Central Europe's exports of cars and car parts to the United States via Germany.Declaration: This article comes from the Gasgoo news.If copyright issues are involved, please
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1 months ago Industry trends
8
Audi's Shocking Logo Change! Saying Goodbye to the Iconic Four Rings, Unveils Brand New Logo
On 8 November 2024, Audi officially unveiled its pioneering new brand: AUDI, which abandoned the classic ‘four rings’ logo in favour of Audi's initials ‘AUDI’.The new brand is making its global debut with the first AUDI E concept car, showcasing a design that exceeds customer expectations, blends classic Audi DNA with Chinese innovation, and fully embodies the essence of ‘beauty and harmony’. Gernot Döllner, Chairman of the Board of Management of Audi Sport AG and Director of Technology and Development, said: ‘With the launch of this new brand focusing on electric, intelligent and connected vehicles, Audi is embracing more of China's tech-savvy customers and opening up new paths for growth in China.’Audi was the first international luxury automaker to enter the Chinese market in 1988, and in November 2024, Audi once again ‘dared to be the first’ by launching the new brand AUDI, a milestone breakthrough that is the result of the cooperation between Audi and SAIC, with the Advanced Digitised Platform, a joint venture between the two companies, providing a new platform for the development of electric and intelligent connected vehicles. The Advanced Digitised Platform (ADP), jointly developed by the two companies, laid the foundation for the launch of the new AUDI brand, which carries on 100% of Audi's DNA and further demonstrates the brand's core of ‘Breakthrough Technology and Enlightenment for the Future’ in the era of electric, intelligent and internet-connected mobility.The newly-launched brand uses the English ‘AUDI’ as its logo, replacing the common four-ring logo. Officials emphasise that although the brand is on the same level as and not subordinate to the four-ring Audi, and shares the brand concept of ‘Technology Enlightens the Future’, AUDI shows a more youthful, enterprising and courageous image, and tends to be positioned as a fashion brand. AUDI has a more youthful, aggressive and courageous image, and tends to be positioned as a fashion brand.Looking back at Audi's long history, it is easy to see that the ‘AUDI’ badge actually predates the iconic four rings, which came into being in 1932 with the merger of Audi, DKW, Horch and Wanderer, symbolising the unity of the four brands. Since then, the four rings have become an iconic symbol of the Audi brand and have become deeply rooted in the minds of the public.While the four rings are well known for their longevity, the ‘AUDI’ logo also carries the history and heritage of the Audi brand. It has been used in a variety of design forms throughout every stage of the Audi brand identity.However, in the memories of many people, the four rings logo seems to have become synonymous with Audi, and this impression is indelible.Now, Audi has chosen to reintroduce the ‘AUDI’ logo in the Chinese market, a move that undoubtedly signals Audi's high expectations for its future development. Audi hopes to attract more attention and love from young consumers through this classic logo.Declaration: This article consolidate from the Xinhua Automotive, Industrial Design.If copyright issues are involved, please contact us to delete.
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1 months ago Industry trends
10
Ten million vehicles! China's new energy vehicles usher in a moment of glory!
On 14 November, the event of reaching 10 million new energy vehicles in China by 2024 was held in Wuhan, Hubei Province.The event was organised by China Association of Automobile Manufacturers (CAAM) under the guidance of the Ministry of Industry and Information Technology (MIIT).With more than 10 car companies rolling off the assembly line, China's new energy vehicles ushered in the glorious moment of annual production of 10 million units.In 2023, China's production and sales of new energy vehicles will reach 9.587 million and 9.495 million, respectively, according to data from the China Association of Automobile Manufacturers (CAAM).Source: Xinhua News AgencyThis photo shows a ceremony marking the 10 million milestone that China's annual production of new energy vehicles (NEVs) has surpassed for the first time, in Wuhan, central China's Hubei Province, Nov. 14, 2024. China's annual production of new energy vehicles (NEVs) surpassed the 10 million milestone for the first time on Thursday, further contributing to the world's carbon reduction efforts. A ceremony celebrating the achievement was held in Wuhan, central China's Hubei Province, under the guidance of the Ministry of Industry and Information Technology and organized by the China Association of Automobile Manufacturers (CAAM). (Xinhua/Xiao Yijiu)
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1 months ago
13
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