In the rapid development of science and technology, AI models have become the focus of attention in various industries, and the automotive field is no exception. Recently, the explosion of DeepSeek has pushed this craze to a new height, and its influence has rapidly spread to the car circle.

On 7th February, Geely announced that its self-developed StarElite model and DeepSeek-R1 have completed in-depth integration. It is reported that the fusion of DeepSeek-R1 model, Geely will distill the StarElite Vehicle Control FunctionCall big model, car active interaction end-side big model and other training.

By then, Geely intelligent car AI will not only be able to achieve a precise understanding of the user's fuzzy intentions, and then accurately call about 2,000 in-vehicle interfaces, but also be able to proactively analyze the user's potential needs based on the internal and external scenes of the car and actively provide the user with vehicle control, active dialogue, after-sales and other services, significantly improving the intelligent interaction experience.

In addition to Geely, a few days ago, He Xiaopeng, CEO of Xiaopeng Automobile, also mentioned DeepSeek in the opening letter of ‘Walking steadily to the future, 2025 to the blue sea’, and he said that the DS (DeepSeek) big model has brought shock to the global science and technology circle - it not only achieves an experience comparable to OpenAI, but also compresses the cost to a very low level. costs down to a fraction of the cost. Over the next decade, AI will drive a transformation of the automobile that goes far beyond electrification.

Since Open AI's launch of Chat GPT in 2022, which exploded around the world overnight, AI big model on board has also become a popular concept. It is widely believed in the industry that AI big models can play a crucial role in automotive smart cockpits, autonomous driving, and other fields.

Since then, car companies have been promoting AI on board, Baidu's Wenxin Yiyin currently has Dongfeng Nissan, Red Flag, Great Wall, Geely and other nearly 10 car companies to join; Geely, ZhiJi and other car companies, have also been with Alibaba in the Tongyi Qianqi big model access to start cooperation.

Even overseas multinational car companies that are one step slower in intelligence are also promoting AI big model on board. Volkswagen will integrate OpenAI's ChatGPT AI chatbot service for a number of its cars from 6 September 2024, becoming the industry's first mass-produced car brand with ChatGPT functionality as standard. BMW Group, on the other hand, has opted to build a new generation of BMW intelligent personal assistants based on Amazon Alexa's Large Language Model (LLM, Large Language Model), which offers generative AI technology.

The explosion of DeepSeek will undoubtedly accelerate the process of AI large model on board.

Open Source Securities pointed out in a research report on February 5, DeepSeek through the optimisation of algorithms, with limited computing power to develop a strong performance model, indicating that relying on algorithm optimisation small computing power also has the hope of achieving a level of performance comparable to that of the world's first-class models.DeepSeek-R1 is expected to bring catalysts for the intelligent cockpit. The cockpit is the carrier of AI Agent, and car companies have been exploring the application of it. R1 model is expected to bring better cockpit interaction experience, and the cockpit Agent will achieve unprecedented functionality enhancement, which is expected to breed new application scenarios. At the same time, the model of the computing power savings also makes it easier to deploy the model in the cockpit end of the localisation, to achieve a better experience.

In addition, Open Source Securities also mentioned that many optimisation methods of DeepSeek-R1 model are also expected to be learned by the smart driving industry. Currently, autonomous driving players are pushing big language models and even visual language action models (VLAs) on board to enhance the cognitive capabilities of smart driving algorithms, and DeepSeek-R1 is expected to serve as an excellent teacher model to distil its performance to the vehicle-side model, further enhancing the capabilities of the vehicle-side model.

Sourced from First Finance