On May 14th, BYD's first pickup truck BYD SHARK global product launch and Mexican launch event was held in Mexico City.BYD SHARK is positioned as a new energy luxury intelligent pickup truck, equipped with DMO super hybrid off-road platform, priced at 969,800 Mexican pesos (equivalent to about 416,000 yuan), and it is the latest achievement of the broadening of BYD's product matrix.BYD SHARK is developed based on the global market, combining professional new energy technology and diversified user needs. SHARK is developed based on the global market, combining professional new energy technology and diversified user needs. BYD's new breakthrough in the field of pickup trucks will reshape the new pattern of the global pickup truck market, and create a new benchmark for China's new energy vehicles to go overseas.

The launch event featured an immersive display of intelligent experiences and extreme off-road scenarios, creating a "technological off-road paradise" full of exploration fun through subversive audio-visual sensory interactions. More than 1,000 partners, media and customers from all over the world attended the launch event to witness the debut of BYD SHARK.

Li Ke, Executive Vice President of BYD and President of BYD Americas, said, "As a world-class new energy technology company, BYD has been helping to build new energy solutions for global users. Today, BYD is launching its first new energy pickup truck, the BYD SHARK, which will disrupt the traditional fuel pickup market with its super technology and bring users a lifestyle with infinite possibilities through humanised design, DMO technology and intelligent experience. BYD will officially open the global new energy pickup truck era."

BYD SHARK has the largest body size in its class, bringing users a wide and luxurious riding space. The new vehicle's appearance is inspired by the agility and dominance of sharks, changing the dull design of traditional pickup trucks and combining technological avant-garde with wild power.

The DMO platform is one of BYD SHARK's core technologies, guaranteeing the vehicle the performance and safety of a hardcore off-roader, as well as the comfort and low energy consumption comparable to an SUV. This pioneering technology integrates a new hybrid non-load-bearing architecture, the world's first longitudinally-mounted EHS drivetrain, CTC battery chassis integration technology, front and rear double-wishbone independent suspension, and pickup-specific rear-wheel-drive assembly to ensure both performance and comfort.

In terms of power, the BYD SHARK has a maximum power output of 430 horsepower and a zero 100km acceleration time of only 5.7 seconds, far exceeding that of similar fuel pickup trucks. With the intelligent electric four-wheel drive advantage of new energy vehicles, BYD SHARK completely overturns the driving experience of the traditional fuel four-wheel drive system, bringing pickup truck users a more reliable and easier off-road experience.

As a super hybrid model, BYD SHARK achieves a long range with both fuel and electric power modes. With a combined range of 840km under NEDC conditions and 100km of pure electric range, it can easily achieve in-town commuting and long-distance travelling.

At the same time, DMO allows pickup trucks to get rid of the high energy consumption and high pollution, and the BYD SHARK's NEDC combined fuel consumption is 7.5L/100km, which is 40% more fuel-efficient than other fuel pickup trucks in the same class, even when fed with electricity.

In addition to extreme performance, BYD SHARK also provides users with extreme safety. Ultra-high safety blade battery and high-strength steel frame fusion, integrated into the CTC battery chassis integration technology. The battery is both an energy body and a structural component, and the safety of the whole vehicle is also improved while ensuring the safety of the battery. In addition, the torsional stiffness of the body is increased by 22%, which significantly enhances vehicle handling and stability.

In order to meet the extensive needs of pickup truck users, BYD SHARK provides stronger expandability and more space for modification. The cargo box of the vehicle is equipped with an external discharge function to meet the outdoor power supply needs of various scenarios, creating more convenience and fun for the life of pickup truck users.

In terms of intelligence, BYD SHARK is equipped with a large rotatable centre control screen with in-vehicle voice control, remote management of the vehicle, NFC digital key, W-HUD head-up display, 540-degree ultra-wide-angle panoramic camera and other features to make driving more convenient, smoother and safer.

In the future, to meet the needs of global users, BYD SHARK will also land in more overseas markets, opening up the era of new energy pickup trucks worldwide. The launch of the first overseas debut model marks another important milestone in BYD's globalisation layout. Currently, BYD's new energy vehicles have travelled to more than 80 countries and regions, including Japan, Germany, Australia, Brazil, the United Arab Emirates, etc., leading the wave of technological innovation in the global automotive industry with its technological strength, and contributing to the "Cooling the Planet by 1°C" with its green and sustainable lifestyle.

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