Transtar Industries launched a new ad campaign with spokesperson Vanilla Ice (Rob Van Winkle) promoting its vehicle air-conditioning (A/C) product line.

“The company successfully launched its A/C category in 2022 and is delivering even more on its mission to simplify complex vehicle repair,” Transtar said in a news release. “For the new campaign, they are bringing a familiar face to the party.”

To view the ad campaign, visit TranstarAC.com.  

“The company has grown and evolved in the past year and is more than just transmissions now,” said Chris Osos, VP, marketing & e-commerce for Transtar Industries. “Vanilla Ice is a car enthusiast, and with this ad campaign, we wanted to have some fun and create awareness of our A/C product line, especially as the summer season begins to heat up and repair shops and service technicians see an uptick in the need for repairs and maintenance.” 

The Transtar A/C product line is the organization’s first entry into non-transmission or driveline parts. It includes a comprehensive line of vehicle air-conditioning parts, components and tools. Products are available via local inventory and delivery from branches throughout the United States and Canada, as well as national shipping.  

Service centers and repair technicians can order A/C parts and components through Transtar’s online ordering platform, Transend.

DIY consumers and car enthusiasts can find replacement A/C parts via Amazon, Walmart or eBay. 

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